Tasman Holiday Parks

Tasman Holiday Parks Caps Off $265 Million Growth Spree

Leading holiday park operator Tasman Holiday Parks has capped off a $265 million growth spree doubling its portfolio to 40 properties across Australia and New Zealand.

Tasman Holiday Parks wrapped up 20 acquisitions over the last 18 months and expanded its development program which has boosted the value of the group’s portfolio to more than half a billion dollars. The expanded group welcomed more than 650,000 customers across it’s holiday parks during this period.

The group continues to gain ground, with forward bookings up more than 30% per cent compared with the same time last year, driven by Tasman Holiday Parks’ continued investment in place creation, customer experiences, and growing brand awareness.
The strong momentum follows a record year in 2022, which delivered like for like growth exceeding 25% across Australia and New Zealand.

“The drive market enjoyed a resurgence of popularity during COVID and has continued to remain buoyant in both Australia and New Zealand,” said Tasman Holiday Parks CEO Nikki Milne.

“The underlying fundamentals of drive markets in Australia and New Zealand remain strong, even as international travel continues to rebound. We are uniquely positioned to convert emerging market opportunities, with a focus to provide customers a safe, genuine, and easily accessible holiday experience across all price points.

“The singular vision for our group is to create timeless destinations where families can ‘escape the busyness of life’ by enjoying a great drive and stay holiday.

“As cost-of-living pressures increase, more families are seeking authentic holiday experiences and are taking to the road for a holiday. Tasman Holiday Parks provides a value based alternative to overseas travel in these challenging times.

“It is our investment in park experiences, delivering genuine customer service, and creating places where busy families can escape to freedom that sets our holiday parks apart,” said Ms Milne.

Caravan Industry Association of Australia (CIAA) Chief Executive Officer Stuart Lamont welcomed the investment in the holiday park industry.

In Australia, the holiday park sector has continued to capture the imagination of the Australian consumer throughout recent times of economic and COVID uncertainty. The growth trend remains strong with CIAA research identifying that more than 80% of consumers are expecting to undertake the same or more travel, and to spend the same or more in 2023 as they did in 2022 across the sector.

“Tasman Holiday Parks’ investment in place creation and focus on customer in the holiday park market bring benefits to a broad range of holiday makers across Australia and it demonstrates their emerging leadership within the industry,” said Mr Lamont.
Ms Milne said the acquisition program has doubled the Tasman Holiday Parks portfolio to 40 in line with the groups three-year strategic plan outlined in 2021.

“The Tasman Holiday Parks strategic plan remains unchanged, and we have demonstrated our ability to execute with agility in a changing market”.

The 40th holiday park, located in Western Australia, is scheduled to settle at the end of March and is among a series of acquisitions that have expanded the group’s portfolio in key tourism markets across Australia and New Zealand.

During the past year Tasman Holiday Parks made a significant push into Victoria with the acquisition of Big 4 Bright, South Bright Holiday Park, Big 4 Bendigo and Big 4 Warrnambool.

Tasman Holiday Parks have strengthened their position in NSW with the addition of Big 4 Ballina, Big 4 Tathra, and Kioloa Holiday Park.

The group has recently expanded its capital structure by a further $250M to underpin future growth.

“We remain disciplined in our deployment of capital with a focus on securing the right strategic opportunities.

“The group’s portfolio is now scaling with a value over half a billion dollars.

“In addition to strategic acquisitions, our growth is underpinned by our investment in place creation with more than $100 million dedicated to major development projects across the portfolio over the next three years” said Ms Milne.

The scale of acquisitions over the past year has positioned Tasman Holiday Parks as the fastest growing owner, developer, and operator of holiday parks across Australia and New Zealand.

Fraser Coast Tourism at its Best

If you’re looking to visit the exquisite Fraser Coast region, here are a few of the top activities and sights not to be missed:

Visit Fraser Island

You can’t visit this coast without experiencing the world’s largest island. With its endless sand dunes, crystal clear waters, lush rainforests, rock pools and wildlife, K’Gari (Fraser Island) truly lives up to its name, which means ‘paradise’.

A definite bucket list attraction, you can explore the island yourself on foot or by 4WD, but we’d recommend taking a guided tour to ensure you don’t miss a thing.

Walk the Urangan Pier

The Urangan Pier in Hervey Bay is a historic landmark, and a magnificent one at that! The pier is over 1km long and offers gorgeous views of the bay and its surrounding area. Enjoy a leisurely stroll along the pier, taking in the surrounding turquoise waters, white sandy beach and the marine life passing by.

Whale Watching

One of the most prime locations for whale watching, if you are visiting any time from the end of June to November you are sure to experience some up-close humpback whale action. It is highly recommended to book a whale watching tour and head out to see these magnificent creatures mere meters away as they migrate along the coastline.

Stay a while at Tasman Holiday Parks – Fraser Coast to ensure you don’t miss any of the attractions this beautiful region has on offer!

Fraser Coast whale watching tours
Credit: Tourism and Events Queensland

Visit the Fraser Coast Wildlife Sanctuary

For all animal lovers this is a sure must-visit. This wildlife sanctuary is home to a wide variety of native animals including kangaroos, wallabies, dingoes, emus, and many other species. Take the opportunity to get up close and even hand-feed some of the animals.

Take a Scenic Flight

What better way to take in all a destination has to offer than through a scenic flight. Hop in a helicopter or small plane and gain a whole different perspective as you take to the sky to view this region’s natural beauty with its stunning coastline and lush forests. Keep a keen eye out for marine life in the waters below!

Visit Hervey Bay

Hervey Bay is a popular tourist destination, and it’s clear to see why with its beautiful beaches, scenic esplanade, and charming town center. Get your togs on and go swim, surf, or sunbathe on the beach, go fishing or boating in the bay, or wander through the town center to find some hidden gems in the local shops and restaurants.

Want to stay a bit longer in Hervey Bay? Visit our Hervey Bay holiday park and explore the area at your leisure.

Where To Stay in Fraser Coast

Whether it’s a camping site, caravan park or a roof over your head that you’re after, our Fraser Coast holiday park provides it all! Gone are the days where you need to pack everything bar the kitchen sink, you’ll find everything you need at our fully planned holiday park.

Our Holiday Park Facilities

From necessities like a fully equipped camp kitchen to luxuries such as our large, shaded pool, you’ll feel right at home at our holiday park. After a day of enjoying the tours, beaches, fishing and sight-seeing, spend the evening relaxing at your accommodation at Tasman Holiday Parks.

Your 4 Day Guide to South Mission Beach

In this 4-day guide, we’ll show you the best way to experience everything that South Mission Beach has to offer:

Day 1: Discover Waterfalls and Swimming Holes

South Mission Beach, known for its lush rainforests, is also home to some of the most picturesque natural swimming holes and waterfalls in Australia.

One of the most popular swimming holes is the Babinda Boulders, which is a series of clear pools and cascading waterfalls. Visitors can swim in the pools, jump from the rocks, or simply relax on the banks and enjoy the tranquil surroundings. Another popular spot is the Josephine Falls, another picture-perfect swimming spot with its natural rockslide beneath a cascading waterfall, which ends in a rockpool.

With its pristine beauty and refreshing water, South Mission Beach’s swimming holes and waterfalls are a must-visit for anyone traveling to the area.

Credit: Mission Beach Tourism

Day 2: Get the Adrenaline Pumping

After a day of exploring the natural beauty of the area, it’s time to get your adrenaline pumping a bit! Are you up for the challenge?

If so, then start your day with a thrilling skydive with Skydive Australia – Mission Beach. You’ll get to experience unbelievable views from a whole new perspective as you freefall from 14,000 feet.

If you’re afraid of heights but keen on the adrenaline rush then head over to Tully River for some white river rafting. Tully River is known for its rapids, and it’s a great place to experience some heart-pumping adventure.

After the adventure, head to the nearby town of Mission Beach for a well-deserved dinner. There are plenty of great restaurants in the area, but we recommend finding somewhere with delicious fresh seafood.

Credit: Altitude Skydive Mission Beach

Day 3: Take a Chocolate Tour with Charley

Charley’s chocolate tour is a one-of-a-kind experience and one of the few locations worldwide where you can witness the captivating journey from cocoa tree to chocolate bar in a single place.

During the tour, you’ll delve into the fascinating 3,800 year history of cocoa that began with the ancient cultures of Mesoamerica. You’ll also visit the cocoa tree nursery where Charley’s story began and the cocoa plantation itself where you will see the tiny orchid like flowers where chocolate begins its transformation into a ripe cocoa pod.

You’ll experience the many stages that a chocolate bar goes through in order to become the finished product. And best of all? You’ll have the opportunity to taste their multi award-winning Australian-grown and made, premium single origin chocolate, which comes in dark and milk varieties to suit every taste!

Day 4: Enjoy Rest and Relaxation

It’s time to rest and unwind before heading back to the hustle and bustle of everyday life. Enjoy a leisurely walk along the beach, book a treatment at one of the local spas or, if you are staying at Tasman Holiday Parks – South Mission Beach, then spend the day lounging around the beautiful, big rock-fringed pool (complete with a waterslide and splash area to keep the kids entertained for hours!)

Visit the Beachcomber Coconut Café on-site at Tasman Holiday Parks – South Mission Beach for an afternoon wine or beverage as you bask in the beachfront view.

South Mission Beach is a tropical paradise that’s perfect for anyone who loves adventure, immersing themselves in nature and new, unique experiences.

With this 4-day guide, you’ll be able to experience everything that the area has to offer. So pack your bags, grab your camera, and get ready for an unforgettable adventure in South Mission Beach!

South Mission Beach caravan park

Stay at Tasman Holiday Parks – South Mission Beach

With easy access to the region’s many attractions and its various accommodation options, including villas, cabins and powered sites, Tasman Holiday Parks – South Mission Beach offers the perfect base for your holiday.

Book your stay with us today for clean, comfortable and convenient accommodation in South Mission Beach!